- Pluralists argue these stereotypes are what audiences want, it helps them understand social roles and expectations, hence their replications
- Liberal feminists argue when equal rights for women are established throughout society then these representations will change
- Marxists and Marxist feminists see established representations of gender as rooted in the need to make money. If established representations changed, for example girls don’t need make-up, then advertising revenue would be lost
- Radical feminists argue established representations are needed to reinforce patriarchal power
Continued….
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