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April 24, 2018 / C H Thompson

Media Representations of Gender

  • Pluralists argue these stereotypes are what audiences want, it helps them understand social roles and expectations, hence their replications
  • Liberal feminists argue when equal rights for women are established throughout society then these representations will change
  • Marxists and Marxist feminists see established representations of gender as rooted in the need to make money. If established representations changed, for example girls don’t need make-up, then advertising revenue would be lost
  • Radical feminists argue established representations are needed to reinforce patriarchal power



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