April 24, 2018 / C H Thompson

Media Representations of Gender

Pluralists argue these stereotypes are what audiences want, it helps them understand social roles and expectations, hence their replications
Liberal feminists argue when equal rights for women are established throughout society then these representations will change
Marxists and Marxist feminists see established representations of gender as rooted in the need to make money. If established representations changed, for example girls don’t need make-up, then advertising revenue would be lost
Radical feminists argue established representations are needed to reinforce patriarchal power

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