- Postmodernists argue the distinction between high and popular culture is weakening
- sociologists like Strinati arguing elements of high culture have become integrated into popular culture. For example video games (popular culture) often incorporate classical music, architecture and high art
- Globalisation of popular culture help improve the profits of media owners who have helped create what sociologists term global infotainment
- Global infotainment are media products designed to entertain and inform
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