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March 19, 2015 / C H Thompson

Postal questionnaires

postboxMost social surveys are conducted via postal questionnaires because:

Advantages of postal questionnaires:

  • Tend to be cheap
  • Can use larger samples
  • Have a quick turnaround period
  • Can be closed questions which are user-friendly
  • Easily quantified


Disadvantages of postal questionnaires:

  • Can be costly in regard to stamp prices
  • Need return envelops
  • Respondent needs incentive to return questionnaire
  • Low response rate
  • May not be representative
  • Cannot control who completed questionnaire

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