Sun headlines and their political influence
In the three years leading up to the 1992 election, Labour had consistently topped the opinion polls, with 1991 seeing the Tories (rejuvenated by the arrival of a new leader in John Major the previous November) snatch the lead off Labour more than once before Labour regained it
On the day of the general election, The Sun newspaper ran an “infamous”[front page featuring Kinnock (headline: ‘If Kinnock wins today will the last person to leave Britain please turn out the lights’) that he blamed in his resignation speech for losing Labour the election, along with other newspapers who had backed the Conservatives in the run-up to the election.
The following day’s headline in The Sun was the triumphalist ‘It’s The Sun Wot Won It‘.
However a few years later in 1997 the Sun switches allegiance and tells its readers to switch their alliance from Conservative to back Labour’s Tony Blair.
Then in 2010 the Sun encourages its readers to vote Conservative and vote for David Cameron.
sociologytwynham.com 
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