Why Labour won the 1997 General Election
The following reasons have been given by the British Election Study in explaining Labour’s victory in 1997 along with the BBC’s examination of the politics of newspapers
- The role of the media – in election results has become an ever increasing topic of discussion, particularly in relation to the role of newspapers particularly The Sun in Tony Blair’s first election victory in 1997.
- However arguably it was in 1992 when most commentators thought Labour were going to claim victory over the
Conservatives that the role of the media really hit the headlines. Following the Conservatives surprise victory The Sun’s head line read: ‘It was the Sun wot won it”. The Independent explains what happened.
sociologytwynham.com 
Leave a Reply